RUDY PROJECT IMPACTX: THE REVOLUTIONARY LENSES, UNBREAKABLE AND PHOTOCHROMIC, FOR SPORT SUNGLASSES

Rudy Project ImpactX lenses are the most advanced optic solution for sport players. ImpactX lenses are photochromic and are guaranteed unbrackable for life. This lenses are available for most of Rudy Project sport sunglasses. ImpactX lenses use the most advanced tecnologies to assure perfect vision, total safety and the highest comfort in any situation. Rudy Project ImpactX lenses are ideal for cycling, mountain bike, golf,sailing, triathlon,running, tennis, skating, fishing and many others sport activity.

White Glow In The Dark Contact Lenses Can Be Worn For Theatrical And Cosmetic Reasons

Most contact lens wearer just want to see better or to enhance or change the color of their natural eye color. Other contact lens wearer seek to elicit a reaction from their contact lens by wearing white glow in the dark contact lenses. These white glow in the dark contact lenses are used as theatrical contact lenses but can be used by spooky people who want to make an impact. These lenses can be used as part of a Halloween costume or worn to rave parties to get top billing as the spookiest scariest person attending.

Whatever the reason, contact lens manufacturers have these white glow in the dark contact lenses available for purchase. Contact lenses have become as much a fashion accessory as earrings in the nose or navel chains. These fashion accessories offer a little more ways to standout in the crowd. Not only are the contact lens manufacturers offering white glow in the dark contact lenses but a variety of other non traditional eye candy in the form of crazy glittering, cat eye and other wild looking contact lens eye accessories to please every taste.

These special effects contact lenses are creating a fun filled cosmetic accessory that the rave crowds are buying by the truckload. These accessories can be purchased to fit a costume or add needed pizzazz to a traditional outfit. the looks are out of the ordinary and provide a look that can be shunned or envied depending on your group of friends.

These contact lenses are not for the faint of heart. These lenses are intended for people who want to look different. The variety of colors and designs in the new crazy look contact lenses are as varied as the people who buy them. These crazy contact lenses do require the same maintenance cleaning as traditional contact lens.

Getting noticed for your unusual eyewear is the main reason to purchase these types of Do contact lenses. These unusual designs provide a look that mesmerizes the onlooker and almost compels the person to ask you "Where did you get those eyes?. Whether you decide to reveal the secret is a personal choice. However, be ready to get a lot of stares and perhaps giggles as you adorn these out of the ordinary contact lens.

Whatever your mood, there is a contact lens accessory that will fit and enhance that mood. In fact the eyes have it in the mood department. These new contact lens looks provide a total makeover of the old you and presents you and your eyes in a completely different light. Of course, these types of eye accessories can be worn at anytime but the night brings out the unusual when you wear the white glow in the dark contact lenses. Make a statement to the world. Declare your individualism or be one of the herd, there is not missing your message when you choose the unusual and the provocative eye candy that the unusual contact lens offer.

These contact lenses provide a look that is not the staid old color my eyes a different color requirement. This contact lenses are out there and make a bold statement. give you a look that is above the ordinary. Some people call them crazy but it is just a matter of taste. From the dozens of designs available, there is one that will fit the mood and the party.

For eye safety, these crazy contact lenses should not be shared with others or left in an unclean environment. There is still a requirement for a contact lens prescription and they are sold with a cleaning solution. All the instructions for use and cleaning should be followed.

Information About No-Fault Car Accident Benefits

1. I was injured in a car accident. Am I entitled to compensation?

In addition to the possibility of a lawsuit to recover a money award or settlement for injuries, pain and suffering and other losses, Ontario's government requires automobile insurers to provide certain mandatory benefits to most people who are injured or killed in car accidents. These benefits are called "statutory accident benefits". The statutory accident benefits system operates on a "no-fault" basis. This means that, subject to some limited restrictions, you may be entitled to compensation even if you are the one that caused the accident.

As an injured party, you may well be entitled to receive benefits regardless of whether you were a driver, passenger, cyclist or pedestrian. You, as well as your family members and dependants, can often receive benefits even if you did not have car insurance at the time of the accident.

There are often disputes about what benefits you are entitled to and what insurance assessments you are required to attend. It is often a good idea to consult with a personal injury lawyer to determine what you are entitled to and what steps you need to take to protect your interests.

2. What kind of benefits can I receive?

Income Replacement Benefits - these benefits are designed to reimburse you for some of the money you lose as a result of being unable to work due to an injury suffered in a car accident. Benefits are not payable for the first week and you must meet a disability test to qualify for the benefits. The disability test becomes more difficult to meet after more than two years have passed since the accident.

You can receive income replacement benefits whether you are an employee or a self-employed individual. The maximum that you can receive is generally $400 per week, unless other optional increased benefits are purchased.

If you are self-employed, your income calculation will be more complicated and insurers often hire accountants to assist them with these calculations.

Non-earner Benefits - you may receive these benefits if you are 16 years of age or older and have suffered a complete inability to carry on a normal life as a result of the accident within 104 weeks after the accident. A lawyer can assist in explaining what "complete inability to carry on a normal life" means and how that term has been interpreted by the cases. The benefits are only available to certain classes of people, ie: unemployed but enrolled in school on a full-time basis, or have completed your education less than one year before the accident and not be employed in a job that reflects your education and training.

The amount of the non-earner benefit is generally $185 per week, although nothing will be payable for the first 26 weeks of the disability. However, if your disability has lasted for more than 104 weeks, you will be entitled to receive $320 per week following the initial 104 week period.

Caregiver Benefits - these benefits may be payable if you (the injured person) were living with a person in need of care (such as a young child or an elderly parent) prior to the accident and were not being paid for these services. You may be able to recover reasonable and necessary expenses up to a maximum of $250 per week for the first person in need of care and $50 per week for each additional person. You should note that when it comes to the income replacement, non-earner and caregiver benefits, only one of these three benefits can be paid at any given period of time.

Medical and Rehabilitation Benefits - this benefit deals with reimbursement for reasonable and necessary expenses such as medical, surgical, dental, optometric, hospital, nursing, ambulance, audio metric, speech-language pathology, chiropractic, psychological, occupational therapy, physiotherapy, medication, prescription eyewear, dentures, hearing aids, wheelchairs, prostheses, orthotics, transportation to and from treatment sessions (excluding the first 50 kilometers of the trip in the injured person's vehicle), workplace/home/vehicle modifications, life skills training, counseling, and vocational assessments.

Subject to some exceptions set out in the pre-approved framework guidelines, you must submit a treatment plan to the insurance company prior to beginning treatment. If you do not submit a treatment plan, the insurance company could refuse to compensate you for treatment. The treatment plan must be prepared by a health professional and signed by one of the following - physician, psychologist, physiotherapist, dentist, or optometrist.

You can receive a maximum reimbursement of $100,000 for "reasonable and necessary" expenses acquired in the period of 10 years following the accident. If you suffered "catastrophic impairment", you may be entitled to receive up to $1,000,000 incurred over your lifetime.

Attendant Care Benefits - this benefit may provide compensation for services of an aide or an attendant who is assisting you due to your injury. This could include services of a family member or other aide looking after you at home, or services provided by a long-term care facility including a nursing home, home for the aged or chronic care hospital.

You may be entitled to a maximum of $3,000 per month for two years following the accident. If you suffered "catastrophic impairment", you may receive up to $6,000 per month up to a maximum of $1,000,000 without a time limit. The insurer may ask you to provide it with a certificate from a health professional confirming that you require attendant care services.

Funeral and Death Benefits - when a person dies due to a car accident, his or her estate may be entitled to reimbursement of funeral expenses to a maximum of $6,000.

The deceased's spouse, dependants and caregivers may also be entitled to death benefits. Death benefits are usually only payable if the deceased died within 180 days after the accident, or, if the deceased was continuously disabled as a result of the accident, within 156 weeks after the accident. No benefits will be payable to a person who dies before the deceased or within 30 days after the deceased.

A spouse may receive $25,000 if the deceased was married. If the deceased was not married, but had dependents, the $25,000 would be divided equally among the dependents. On top of the $25,000, each of the dependents and former spouses of the deceased (to whom the deceased had an obligation to pay spousal support) will be entitled to $10,000.

If the deceased was himself or herself a dependent at the time of the accident (ex. if the deceased was a minor child), $10,000 would be payable to the person upon whom the deceased was dependent (ex. parent or grandparent) or, if that person is dead, to that person's surviving spouse or dependents.

Visiting Expenses - if you sustained injury in a car accident, your family members and individuals who were living with you at the time of the accident may be entitled to reimbursement for all of their reasonable and necessary expenses incurred as a result of coming to visit you during your treatment or recovery. The visitors will only be reimbursed for expenses incurred within 104 weeks after your accident, unless your injury is catastrophic.

Lost Education Expenses - if, due to your injuries, you are unable to continue in the education program in which you were enrolled at the time of the accident, you may be entitled to claim for your lost education expenses up to the maximum amount of $15,000. You may get reimbursed for expenses incurred before the accident including tuition, books, equipment or room and board.

Housekeeping and Home Maintenance Expenses - you may receive compensation for reasonable and necessary housekeeping and home maintenance expenses, if your injury resulted in a substantial inability to do your housekeeping and home maintenance and you normally performed home maintenance services before your accident. Your housekeeping and home maintenance expenses may be paid for 104 weeks to a maximum of $100, unless the injury is catastrophic, in which case the time-limit does not apply.

Psychological and Mental Injuries - your family members and dependents (whether related or not) may be entitled to receive benefits if they have suffered psychological injuries as a result of your accident.

Cost of Examinations - you may be reimbursed for reasonable fees charged by health care providers in preparing disability certificates, reviewing and approving treatment plans, preparing applications for approval of assessments or examinations, preparing assessments of attendant care needs, and preparing applications for determinations of catastrophic impairment. You are normally required to obtain consent of the insurer before incurring examination expenses. However, there are certain exceptions. Your treatment providers may well be able to assist you in applying for these benefits

Other Expenses - you may be entitled to be reimbursed for all reasonable expenses you incurred in repairing or replacing clothing, prescription eye wear, dentures, hearing aids, prostheses and other medical or dental devices that were lost or damaged as a result of the accident.

3. How can I claim my benefits?

Compensation will not be paid to you automatically following your accident. In order to receive benefits, you should notify your insurer within seven days of the date of the accident that you wish to submit an application. Late applications are made in many cases and you could discuss this with a lawyer. The insurer will then be required to send you the application forms as soon as possible. You will have to complete the forms and send them back to your insurer within 30 days. If you will not be able to meet the 30-day deadline because of the severity of your injuries, it is probably a good idea for you to advise your insurance company (but you may well wish to seek legal advice from a lawyer).

4. Which insurance company will provide my statutory accident benefits?

If you have car insurance or if you are a listed driver on someone else's auto insurance policy, your own insurer will likely be responsible for providing you with benefits.

If you do not have auto insurance, and you were injured in a car accident as a pedestrian or a cyclist, you may be able to apply to the insurance company that insured the car that hit you. If you were a passenger, you may well be able to apply to the company that insured the car in which you were riding.

In some situations, no insured drivers are involved. In such cases, you may be able to claim compensation from a special government fund (the "Motor Vehicle Accident Claims Fund") set up to handle these type of scenarios.

It is important to remember that statutory accident benefits will generally only compensate you for losses that are not covered by some other private insurance policy or employment benefits plan. If these other policies or plans will cover only part of the losses incurred, the statutory accident benefits can be used to compensate you for the balance, subject to some limitations.

5. What can I do if the insurance company denied my claim for benefits?

If you are having problems recovering benefits to which you are entitled, you may be entitled to sue the insurer in court or try to enforce payment through arbitration. However, before you can proceed to court or to arbitration, you are required to mediate the dispute with the Financial Services Commission. It is extremely important to initiate mediation within two years from the date that the benefit was denied. An injury/car accident lawyer can provide further details with respect to this.

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RUDY PROJECT EYEWEAR: TECHNOLOGY AND ITALIAN DESIGN TO GUARANTEE EXTREME COMFORT, SAFETY AND STYLE

Throughout the world Italian design is a distinctive mark of elegance. Rudy Project sunglasses and prescription glasses for sport are designed to be safe, comfortable and "tecnologically cool". Rudy Project sunglasses and Rx glasses are ideal for cycling, mountain bike, golf,sailing, triathlon,running, tennis, skating, fishing and many others sport activity. Rudy Project eyewear is created within this tradition. Their designs combine the innovation, functionality and lightness sought by top international athletes.

The Evolution of Eye Glasses

Eye glasses have taken their place among many other things that despite the amazing changes in technology, we tend to take for granted. Although many give Benjamin Franklin the credit for the invention, writings between 1265 and 1290 indicate the use of lenses that aided vision. The first eyeglass frames were made of metal or bone and the lenses from quartz. A few hundred years later, production methods for glass made it possible to eliminate bubbles and other imperfections lending glass as a viable option for lenses.

More than four hundred years after the first reference to lenses were made, frames with arms that used a person's ears for support were created. Although Benjamin Franklin obviously didn't invent eyeglasses, in the mid 1870's he invented the first bi-focal, which corrected both vision problems he suffered from with one lens. Quality of life has certainly been changed in dramatic ways by the invention of eye glasses and even further by contact lenses and corrective surgeries. Contacts are more efficient in correcting vision defects and laser surgery can correct defective vision completely and permanently. No doubt, it would give the great visionary Benjamin Franklin great joy if he could see the remarkable progress in this aid to vision.

When contact lenses were invented, glasses lost some of their popularity. However, it seems they have made a comeback and in a big way. With the help of fashion designers, they are now a natural accessory. A look is easily changed by the addition of glasses, whether prescription or not. Some think wearing glasses makes them automatically look smarter. With all the options available in shape, color, and weight it is understandable that they have become so fashionable.

Considered an even bigger fashion statement in eyewear are sunglasses. In 1752 James Ayscough developed glasses with green lenses and strongly believed they relived eye fatigue. By the early 1900's the production of sunglasses was inspired by multiple well known figures. In 1929, Sam Grant marketed his version of sunglasses called Foster Grants. This new form of eye glasses exploded, and by the 1050's were obviously here to stay. The success of sunglasses was further guaranteed when Edwin H. Land developed polarized sheeting material that could be used in sunglasses. In addition to sunglasses, the material was used for 3-D movies. In 1937, Land and George Wheelright partnered up and created the Polaroid Company which brought about the polaroid camera another of Land's developments.

Anderson Optical And Hearing Aid Center - Bedford, TX

Anderson Optical And Hearing Aid Center 817-461-8123 817-385-1056 www.yellowbook.com

Invision Eye Care LLC.

At BOA Vision Centers, we have over a thousand frames to choose from! Serving Williamson County. Call now for an appointment at (512)388-7964, or visit BOAVisionCenters.com.

RUDY PROJECT NEW 2011 SUNGLASSES AND PRESCRIPTION GLASSES BACKSTAGE VIDEO

Backstage movie of Rudy Project 2011 Photo Shooting about the new collection of sunglasses and prescription glasses for sport. Rudy Project sunglasses and Rx glasses are ideal for cycling, mountain bike, golf,sailing, triathlon,running, tennis, skating, fishing and many others sport activity.

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Feidler Eye Clinic

www.dexknows.com nic-b401764 Welcome to Feidler Eye Clinic! We want your visit to our office to be pleasant and enjoyable, and it is our goal to provide you with the most comprehensive eye care in Northeast Nebraska. We offer eye exams, contact lens fits and an optical boutique with a selection of prescription eye wear or non-prescription sunglasses or safety glasses.

Dr.Robert Pachler in Oakville, ON-Goldbook.ca

Dr.Robert Pachler at Eye Care in Oakpark offers a wide variety of services for all you and your family's eye care needs, including comprehensive eye exams, vision training, prescription glasses, laser vision co-management, dry eye therapy and more. Come in to visit us, or call 905-257-3542 to book your appointment today. For more information go to: www.goldbook.ca

Latest Technology in Sunglasses

As technology marches along, you can expect just about everything to get improved upon. Many people have a pair of sunglasses that they have used for many years, and a lot has changed. The Latest technology in sunglasses is actually pretty amazing, as they are now specifically designed for different purposes. For example, the sunglasses for athletes like runners and bikers are sleeker, more secure, and able to easily adjust to varying light conditions. All these things make it possible for the athlete to focus on their times rather than worrying about their eyewear.

Of course, runners and bikers aren't the only athletes that need protection from ultraviolet light. Those that are into snow sports will appreciate the Latest technology in sunglasses, as newer types can now protect 100% of UV rays while offering high impact resistance. These new sunglasses also eliminate 99.9% of the glare that is reflected off things like snow, rocks, and water, allowing you to truly enjoy the cold. You won't have to worry about the varying light, either, as the lenses can quickly adapt to the current conditions.

For those that are not interested in athletic gear, the Latest technology in sunglasses will still be pretty interesting. For example, Lacoste has just release a line with interchangeable color combinations. Jee Vice has just released a new design that features round frames with faded lenses. These new sunglasses are available in gold, peacock, and brown. The OHM style has been updated once again as well in the new OHM III line. The new types have polycarbonate lenses and a grilamid frame. AirMag has updated the older style clip on sunglasses with their new magnetic clip on collection, making it so you don't have to worry about any attached magnets.

So while it is nice to hold onto a good pair of sunglasses for a long time, there is a ton of improvements constantly being made to them. When you pay attention to the Latest technology in sunglasses, you will see that they are no longer designed to just protect the eyes from bright sun. They do so much more, and they are stylish as well.

Design For Vision Slide show of a few Custom Prescription eyeglass samples

Some of DESIGN FOR VISION'S precision eye wear samples. Since 1955 Design For Vision has been the leader in fitting and customizing glasses on site for our many customers in Bucks County and the surrounding communities. If you were told "we can do that" Come to Design For Vision. We can do the most difficult R/X frame combination's. WWW.DESIGNFORVISION.COM

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Low Vision Aids - Bringing Quality of Life Back to Sight

Living a quality life while suffering the effects of low vision is challenging to all those who have experienced the condition. Whether your favourite past time of reading a good book or the morning newspaper has become demanding, work tasks are becoming increasingly difficult, or you feel that driving has become an unsafe adventure for yourself and other road users, there are simple and effective ways to alleviate and cure low vision conditions, allowing you to get on with living your life the way you want. Vision loss can be frustrating and traumatic.

The term 'low vision' refers to a condition where an individual suffers from a significant visual impairment caused by a variety of factors which include macula degeneration, eye trauma, retinitis pigmentosa, glaucoma, diabetic retinopathy, retinal detachment or hereditary and birth defects.

As the symptoms of low vision are not universal, patients will often complain of numerous vision ailments and issues which must be further investigated by a qualified optometrist to ascertain the particular impairment that the individual is suffering from, as well as the best course of action to correct the impairment. However, there are certain symptoms that people should be wary of, and if experiencing any of these, should consult with an optometrist to halt the further decline of vision. These symptoms can include a blurring or loss of vision in the central vision zone, tunnel vision where the central vision is not impaired but the individuals peripheral vision is affected, sensitivity to bright light, night blindness, the seeing of shadows or dull patches, and experiences of reduced vision and colour perception.

If you find that you are experiencing any of these symptoms an appointment with an optometrist should be made immediately. This is not only to address the vision issue at hand, but to prevent any further degradation of the condition of the eye. When these conditions are left untreated, the result is often permanent eye damage. An optometrist will take you through the process of an eye examination, which includes noting a detailed case history, finding out the exact ailments you are suffering from and recommending suitable and alternative solutions to address the specific vision issues. Any equipment, such as reading or bifocal glasses, contact lenses or other reading devices that may be recommended will be thoroughly explained in terms of their use, care and maintenance.

If the optometrist ascertains that there is a condition which cannot be suitably resolved with corrective eyewear or other low vision aids, suggestions will be made for other options, including medical treatment or corrective surgery. What is of most importance is to recognise any symptoms at an early stage and consult with an experienced optometrist immediately. If detected early, the return to a quality of life experienced with great vision is a simple appointment away.

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Anti Fog Products For Personal And Sports Safety

If you wear prescription glasses, protective eyewear, goggles or a helmet in your activities chances are you have experienced poor visibility due to fogging and condensation.

Besides the obvious of moving from a colder environment to a warmer one and vise versa fogging can also occur during any activity that causes your body temperature to rise. Heat build up from your face beneath glasses or other types of protective eyewear can quickly cause you to "fog up".

To prevent the fogging and eliminate visibility problems, anti fog products have been developed and introduced to the market. These products are simple to use but most require a process of two or more steps in order to apply. Most anti fog solutions do not provide relatively long term answers for the effects of fogging.

However, these products are the solution of choice for many people who have to deal with the problems caused by moisture and condensation. Industrial workers, extreme sports enthusiasts, hobbyists and even ordinary people in the course of their daily lives find many wonderful benefits in applying anti-fog spray to the surface of their prescription lenses or protective eyewear.

Choosing the right anti fog solution for your particular eyewear and activity is paramount. There are products specifically made for glass while others offer protection only for plastics and some provide effective protection for both.

When deciding on an anti fog; be sure it is a product that is formulated for your type of lens material as choosing the wrong solution can result in damage to your expensive eyewear. Although most are safe on most lens types there are only a handful of these products that are safe and effective on high end lenses such as those made from polycarbonate materials.

Effectiveness is another important criterion. There is a huge difference between the level of protection as well as the length of effectiveness between existing anti fog products. Some will only offer a few hours of effective protection against fogging before having to re-apply while others can last much longer.

An anti fogs level of protection is basically determined by the temperature range at which it remains effective. With many of these products their effectiveness quickly deteriorates in sub freezing temperatures or extremely warm environments.

One product called Fogtech has seemed to do the impossible. They offer a solution that can be applied in a matter of seconds, is safe for all glass and plastic lenses including high end polycarbonates. Not only that but they claim it can last up to ten days on a single application in sub zero temperatures or extreme heat without losing effectiveness.

With all the anti fog products currently available on the market you must be sure to do your research before finally deciding on a solution that will hopefully end your fogging problems once and for all.

IMPACTX AND IMPACTRX LENSES GUARANTEE YOU TOTAL PROTECTION AND SAFETY

Rudy Project safety sunglasses and Rx eyewear are designed to protect you from the dangers of your favourite sport. We all know that danger can be right around the corner in training as well as in competition.A fall or a sudden collision can injure your eyes or tear your skin. This is why Rudy Project has spent a great deal of energy on its Safety Project: researching the safest materials in the world as well as innovative ergonomic solutions for the frames.

Your Eye Secrets Report

Eyewear consumers most often are concerned about:

1. Is there a trick behind the 50% off sale?

2. Are 'add-ons' like UV and scratch protection really worth it?

3. Is 'Buy one, Get one FREE' possible?

4. How do I know I'm getting the right frame for my prescription?

5. Why is there such a difference in price between optical stores?

6. Is there a difference in eyeglass lenses?

7. How do I know if I'm paying too much for my frame?

==============================

In this brief report we'll try and answer a few of these questions.

IS THERE A TRICK BEHIND THE 50% OFF SALE?

Let's use a common sense approach when evaluating this offer. It's not very likely a business would offer a product for less than their purchase price of the product. So when optical companies run 50% off sales one of two things is happening. They want to get rid of outdated merchandise or the product mark up is inflated to begin with. How else could they afford to discount the product 50% and still make any profit?

Most 50% OFF sales advertise discontinued frames. While this can save you money, be careful of being enticed to buy a product that is outdated. Replacing a broken temple piece or a broken discontinued frame can be difficult if not impossible.

Fifty percent off sales are also frequently on frames that have been marked up by 3 to 31/2 times their cost, and then reduced by 50 percent. So you end up paying almost regular retail on a frame that is advertised at 50% off.

Often on 50% off sales you will notice an offer that discounts the frame only if you purchase the 'premium' lenses.

THIS IS THE CATCH!! You WILL overpay for these lenses. They are often priced higher than regular lenses. So you think you're getting a good deal because the frame is half-priced. Shop around for lens prices in your area. You'll be better prepared when investigating the 50% off sale.

Be sure to read the fine print in the advertisements.

Stores that run 50% OFF sales 365 days a year are simply marking up product to reduce it. This is very misleading. You might even notice that some optical stores have 50% OFF as a permanent business practice.

There are less expensive and easier ways to save money and get real quality frames and lenses at a very affordable price.

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WHY DO OPTICALS ALWAYS TRY TO SELL YOU ADD-ONS?

This is an area of great profit for most optical companies, and is 'easy money'.

Many opticals give generous commissions and sales incentives to sales staff based solely on the number of tints, scratch coatings, ultra-violet protection, edge polishing and service agreements sold.

For little cost to them, the optical business can substantially increase the price of an eyeglass sale using 'add-ons.'

Add-ons can amount to over 30% of the cost of a pair of glasses, often giving the company excessive and outrageous profits.

Buy only the protective coatings that you need. Specialty lenses, like hi-index lenses and polycarbonate material automatically come with scratch protection and ultraviolet coatings from the manufacturer.

So you DON'T NEED TO PAY AN ADD-ON FEE to have these coatings added! They are already on the lenses!

Again, do not overpay. If your prescription requires hi-index or polycarbonate lenses, the lenses have ultraviolet and scratch protection coatings already impregnated in the lens.

Oftentimes, if pressed to make the sale, some optical companies will provide scratch protection, UV coating and edge polishing for half the price! Negotiate and insist on a discount.

==============================

THE TRUTH BEHIND 'BUY ONE GET ONE FREE'?

In this promotion, while the second pair is advertised as FREE, the 'free frame' is not an identical one to the first frame of the purchase. The 'free frame' is usually one selected from a special collection in the store. These cheap frames cost the optical store about $2 to $4 each.

You are overcharged 'full' price for the first pair and told you get a second pair free.

The lenses used to fill the prescription in the free pair are often cheap, uncoated lenses. Is the optical giving away a free pair?

Not really!

The store makes money from this promotion by encouraging the consumer to purchase an 'add-on' package of coatings. These coatings are scratch protection, ultraviolet coating and a tint. A total for all three options may cost you from $29 to $59.

So the optical will make anywhere from $23 to $53 on your FREE pair!

In reality, you are overpaying for your first pair and getting a poor quality frame for the second pair.

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HOW TO RECOGNIZE AND AVOID CHEAP FRAMES?

The optical industry considers a 'cheap' frame to be one that costs the optical store anywhere from $1 to $7. Yes, believe it or not, there are imported eyeglass frames that cost as little as $1 which some optical stores sell for $39 to $99!

In many optical stores these frames are often found:

- in the 'Spare Pair' section

- with 'Buy One Get One FREE' promotions

- combined with a Contact Lens promotion

- with certain Vision Insurance Plans

- often advertised, '$79 Complete Pair of Glasses'.

The frames are usually made in the Far East of low grade material. They will often tarnish easily. Cheap frames won't stay in adjustment, the arm coatings will often chip, the screws will loosen and the frame will break easily.

Be very careful about spending your money on these frames.

Name brand or designer frames do not fall into this category. You can almost be assured that any well known designer name frame is made of superior quality material, will hold alignment longer and won't tarnish easily.

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GUIDELINES FOR CHOOSING THE RIGHT SIZE FRAME FOR YOUR PRESCRIPTION

There are usually two components to any eyewear prescription.

You are either nearsighted, which means you can see at near but not at a distance, or farsighted, which means the opposite.

About 70% of eyeglass wearers also have some form of astigmatism. This simply means that the front part of the eye, the cornea, has 2 different curvatures (like a football). So lenses are designed with two different curves to compensate for the shape of the eye to correct the astigmatism.

Here's an example of an eyeglass prescription:

OD -3.00/-1.50 X 180

OS 2.50/-1.00 X 165

This is what it means.

OD is a latin abbreviation for the right eye.

OS is a latin abbreviation for the left eye.

The first number (-3.00 in the example) is called the sphere. This tells the optician what power to make the lens to correct the nearsightedness (-) or farsightedness ( ). In our example the right eye (OD) is nearsighted and the left eye (OS) is farsighted.

The numbers after the (/) refer to the amount of astigmatism. The (X) is an abbreviation for the word 'axis' and the numbers 180 and 165 indicate the placement in degrees of the astigmatic lens.

THE NUMBERS THAT CONCERN YOU WHEN DECIDING THE BEST SIZE FRAME FOR YOUR PRESCRIPTION ARE THE SPHERE NUMBERS (-3.00 and 2.50 in our example).

If your prescription is less than -2.50 or 2.50 almost any size and shape frame will be suitable for your prescription. You do not require hi-index or thin and light prescription lenses. Any frame with regular plastic lenses will have an acceptable edge thickness and should look cosmetically pleasing to you.

For prescriptions of -2.50 to -4.00 you should choose a frame with an eye size of 54 or less. The size is written on the inside arm of the frame. If you have to have a frame with a larger size because of style or face shape, then make sure you get hi-index or the thin and light lens. Otherwise, your lenses will have thick edges.

Do not choose a rimless frame if your prescription is over -2.50 unless you use a high index lens, or edge thickness of the lens will be a problem.

For prescriptions of -4.00 to -6.00 it is advisable to order your lenses in a hi-index material and to keep the frame size as small as possible. This will ensure that your glasses look the thinnest.

If you are unsure about which lenses are best suited for your prescription, or if you have a very difficult or high prescription call 1-800-248-9427 and ask for Lens Information and Assistance.

Trained personnel will help you understand your prescription and which lenses you should use. The service is FREE.

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UNDERSTANDING SINGLE VISION LENS MATERIALS

There are many single vision lens materials, but the most commonly used polymer is a plastic material known as CR-39. Because of its light weight, it is very comfortable and can be tinted almost any color and density.

However, certain manufacturers of CR-39 lenses produce a low quality and inferior product. Often, the lenses will be warped, causing 'soft spots' of poor vision throughout the lenses.

Manufacturers that create exceptionally high optical quality lenses, all of which can be ordered with a very effective scratch protection coating, are SEIKO, SILOR and SOLA.

Thin-plastic (hi-index) and light lenses are also available. The refractive index of this material is higher than regular plastic lenses. This means that a thinner lens can do the same job that a thicker lens would normally do. These lenses are about 35% thinner and lighter than regular plastic lenses.

Be aware, however, there are different grades and qualities of these lenses. The higher the refractive index, the thinner the lens.

The best quality hi-index lenses have a refractive index of 1.60 or 1.66. Some opticals still use lenses with a 1.54 refractive index, but charge the price of a 1.60 lens, because John Q. Public doesn't know the difference. If your prescription requires hi-index lenses, insist on 1.60 or 1.66 refractive hi-index lenses for best quality and thinnest lenses.

We recommend the following hi-index lenses:

- Silor Thin & Lite 1.60 refractive index

- Pentax THC 1.60 refractive index

- Pentax 1.66 Ultrathin with anti-reflective

- Seiko Super 16 MX

- Seiko Super 16 diacoat

- Optima Aspheric 1.66

- Optima Aspheric 1.60

- Optima Hyper 1.60

- Any Sola product

Another material, called Polycarbonate, is often marketed as a thin and light lens. It is softer than CR-39, may scratch and can't be tinted as dark as plastic lenses. It definitely is lighter and thinner than regular plastic. Many opticals promote this material over hi-index because it costs less, yet they often charge the same price as hi-index lenses.

Polycarbonate is extremely resistant to shattering, so it is recommended for children or persons needing safety eye protection. However, the newerhi-index lenses sometimes have superior optics compared to polycarbonate which occassionally has some peripheral distortion. If you are being sold a thinner and lighter lens, ask if it is polycarbonate or hi-index plastic.

REMINDER: POLYCARBONATE AND HI-INDEX PLASTIC LENSES AUTOMATICALLY COME WITH SCRATCH PROTECTION AND ULTRAVIOLET PROTECTION. IF YOU PURCHASE EITHER ONE OF THESE TWO MATERIALS DO NOT BE SOLD THESE COATINGS AS 'ADD-ONS.'

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If you need further assistance or have any questions please contact
Customer Service at 1-800-248-9427.

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